The 2023 Ipsos Financial Service Excellence Awards, an annual program that recognizes Canadian financial institutions for excellence in customer experience, has ranked Canadian Credit Unions as the top in Customer Service Excellence – for the 19th year in the row.
According to the Ipsos website, their banking award was first introduced in 1987. The Customer Service Index (CSI) survey generates the winners of the annual Financial Service Excellence Awards, with this year’s awards based on the combined results of 47,992 completed surveys for the 2023 CSI program year (ending September 2023). These results are based on a demographically and regionally representative sample of Canadians and the awards are presented across 11 categories.
The Canadian Credit Union Association (CCUA) noted that Canada’s credit unions won 5 additional Ipsos awards this year: Values My Business, Financial Planning and Advice, Branch Service Excellence, Online Banking Service, and Live Agent Telephone Banking Excellence.
Congratulations to all of Canada’s credit unions, and the other winners!
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