Kindred Credit Union joins global movement of people using business as a force for good™.

B Corp certification acknowledges highest standards of social and environmental performance.

Kitchener, ON – Kindred Credit Union is pleased to announce it has joined over 2,000 socially and environmentally committed businesses by earning certification as a B Corporation (B Corp). The international standard is a rigorous framework that measures a company’s social and environmental performance, accountability and transparency. B Corp certification is a growing movement of businesses around the world that voluntarily choose to hold themselves to these standards, and includes more than 180 in Canada, and 80 in Ontario.

According to Kindred’s chief executive officer, Brent Zorgdrager, “Kindred has been banking with purpose for over 50 years. Our members know that when they bank, borrow, or invest with Kindred their financial decisions can impact the world in amazing ways. Earning B Corp certification validates our commitment to our members, employees, and the communities we serve.”

Certified B CorporationsTM are committed to using the power of business to solve social and environmental problems. The B Impact Assessment process, run by the non-profit, B Lab, includes a reporting framework that highlights areas of strength and areas for improvement. Summaries for all Certified B CorporationsTM are available on the bcorporation.net website.

In addition to recognizing existing efforts, B Corp certification also provides companies with a community of like-minded business owners to encourage each other to continual progress and innovation. Zorgdrager adds, “We intend to share with others and learn from others. Using business for good is central to Kindred’s purpose of inspiring peaceful, just and prosperous communities.”  

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About Kindred Credit Union
Kindred Credit Union (Kindred) is a member-owned financial cooperative based in Kitchener, Ontario. Kindred’s values-centred approach is woven into everything we do and makes us the one-of-a-kind choice for people across Ontario who want to connect their values and faith with their finances. Through Kindred’s eight full-service branches and our award winning online banking platform, we offer our members a complete range of banking, borrowing, and investing products and services. For more information please visit www.kindredcu.com.

About B Corp
Certified B Corporations meet rigorous standards of social and environmental performance, legally expand their corporate responsibilities to include consideration of stakeholder interests, and build collective voice through the power of the unifying B Corporation brand. As of the end of 2016, the community of Certified B Corporations is over 2,000.

About B Lab
B Lab is a nonprofit organization that serves a global movement to redefine success in business so that all companies compete not only to be the best in the world, but the best for the world. B Lab drives this systemic change through a number of interrelated initiatives: 1) building a community of Certified B Corporations to make it easier for all of us to tell the difference between “good companies” and good marketing; 2) passing legislation to accelerate growth of social entrepreneurship and impact investing; 3) developing B Analytics, a customizable platform for measuring, benchmarking, and reporting on impact, and 4) providing free, powerful tools for businesses to measure, compare and improve their social and environmental performance (more than 50,000 businesses use B Lab’s free B Impact Assessment). For more information, visit www.bcorporation.netwww.b-analytics.net and www.benefitcorp.net.

For more information, please contact:

Frank Chisholm
Director, Branding
Kindred Credit Union
519.772.5211
frank.chisholm@kindredcu.com

Click here for a PDF of this press release.
 

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