Excitement is in the air!
July 13, 2016 – The time is finally here and we’re excited to share the new look for Kindred Credit Union! The story behind the creation of our new logo is rooted in our rich history. We’re excited to share this story with you!
But first, why Kindred?
The word ‘kindred’ evokes feelings of warmth, connection, home, and community. An expressly invitational, warmly professional, and values-centred experience awaits you at Kindred Credit Union and our staff are excited to share the Kindred story with you!
Kindred Credit Union appeals to those who desire to connect their values and faith with their finances. This name allows us to reach a broader audience, grow our community impact, and let our light shine even brighter.
So, what’s the story?
Kindred Credit Union has been in the making for over 50 years and it all began when a group of Mennonites had a radical vision to see mutual aid put into faithful practice – extending access to financial services across our community. That vision is lived out today through our innovative and impactful products, services, and programs.
Creating a logo that honours our past and embraces our future was not an easy task. We found our inspiration in a simple quilt pattern. This simple pattern grew into the visual reflection of Kindred’s purpose, cooperative banking that connects values and
faith with finances inspiring peaceful, just, and prosperous communities.
Logo and TaglineThe Kindred Credit Union logo is made up of an icon and a wordmark and will often be accompanied by our tagline, BANKING WITH PURPOSE.
The icon invites individual interpretation and is an image that both honours our past and embraces our future. One person may see a quilt block made up of the flying geese pattern, understand that triangles in quilting represent a call to prayer, and appreciate this connection to our Mennonite roots. Another person may see arrows pointing outwards from a common centre, and interpret this as a reflection of inter-connectedness; we’re strong individually and together we can do more.
Although we’re not a bank, the word ‘banking’ makes it clear that this is what we do. It’s the line of business we’re in.
‘Purpose’ means seeking after more than just an ordinary life: it means seeking to have an impact. Whether that purpose is faith-inspired or rooted in values, more and more people are seeking to have all aspects of their lives aligned with their beliefs – including their finances. For Kindred Credit Union, our desire is that there is purpose in everything we do.
What’s changing and what’s staying the same?
Kindred Credit Union’s values-centred approach is woven into everything we do and makes us one-of-a-kind in the marketplace – we don’t ever want to lose that!
If you’ve visited one of our branches recently, you may have noticed some subtle changes. This is just the beginning! Soon you will see new signage at all of our locations, new brochures and posters, and later this year, fireplaces in the waiting areas – a truly Kindred experience!
Later this year, we’ll be putting the word out like never before and inviting a much broader audience, who is as excited as we are about what Kindred offers, to walk this journey with us. So you will also see – and hear – many more advertisements for our credit union in a whole lot of places!
Staying the same
You can be assured that we will guard the Shared Convictions that guide what we do and our Philosophy statement that motivates us. We will continue to offer the products, services, and programs that make us unique and reflect the values of Kindred Credit Union, including:
Church Builder GICs
An investment for you, bonus interest for your church or charitable organization.
Member Assistance Services
Providing members with the opportunity to both offer and access financial assistance in times of need.
An endowment fund providing annual project grants to churches and charitable organizations.